Taylormade Golf Company is one of the best names when it comes to this sport. Beginners and professionals alike go to them for all kinds of golf equipment. Seeing that “T” emblem on a club would mean it is made of high quality materials. When people talk about golf equipment, Taylormade is always mentioned in their conversations. For a young company which just started in the late 70’s, how could they form such a big name in the industry?
The brain behind the company was all from Gary Adams. He started a humble life as a golf salesman. He sold equipment such as clubs, gloves and golf bags. During that time, woods were really made out of wood. He started playing golf as well and the two-piece ball was newly invented. He wondered why the balls didn’t go as far as intended. He realized that the golf ball was not really the problem. The clubs needed to be upgraded as well. Why didn’t anyone think of inventing better clubs?
Adams spent many sleepless nights developing the right club to hit the golf ball farther. He tried many materials to mix with the woods to make it more effective in driving longer tees. Finally, he thought of using metals for the wood heads. He noticed that using metal to hit the golf ball made it go farther than the wood. It was also easier to swing than what people used back then.
Adams thought that his new discovery might be a big hit in the golf industry. He needed money to be able to bring his invention to the market. Since he was not a rich man, he loaned his house for $24,000 to start the company. He also leased a 6,000 square foot building in McHenry, Illinois. It is hard to imagine that when Taylormade Golf was born, they only had three employees. There was only one available kind of club then. Only a 12-degree stainless steel driver was offered. Golfers were kind of hesitant to try out the new products because they got so used to using traditional woods.
Taylormade Golf made their first major breakthrough in the annual PGA Merchandise Show. Adams showed his invention to his fellow golf enthusiasts and it gained popularity. People noticed that using a metal driver is a big help in driving long shot. The angle and speed was perfect that it was way more effective than using the old woods. At the end of the event, people started referring his products to others. The company got numerous orders that reached up to $50,000. That is where Taylormade Golf made history.
Eventually, their line of products increased and they started introducing innovations to the golf industry. In 1983, the Burner driver was introduced. It introduced the concept of a lower angle to get a higher speed. It is a club made especially for aerodynamics. Instantly, people loved it. The company grew even more popular.
In 2007, the company added another innovation to their collection. They added adjustable weights for the burner series. This adds more flexibility to the club which makes it newbie-friendly. Even amateur players invested in buying Taylormade products.
Not soon after, they became the leaders for golf equipment. Gary Adams was a very innovative man and he continued producing high quality products until he sold his company.
In 1997, Adidas bought the company but still did not change the name. Taylormade golf was still the name of the brand that produced high quality equipment for golf.
During Adams’ lifetime, he garnered many awards for his ingenuity. 1984, he was honored as the “Man of the Year” by the National Golf Foundation. He was also given the Ernie Sabayrac Award in 1995.
In 1998, he was diagnosed with cancer. After 2 years of battling the said condition, he lost his life. He may be gone but every golfer would still be benefiting from his legacy.